Artwork and design

Artwork and design

We want you to be thrilled with the finished article when you get your new labels and while we don't offer an in-house design service, we are able to offer plenty of advice on how to achieve a fabulous result.

Artwork Specifications

We are pleased to offer a "no setup cost" service for artwork that meets the following common specifications. Please note however that any artwork that does not meet these specifications and requires amendment will incur additional charges at the rate of $15 + GST per 15 minutes. Here's what we need...

Full Colour Labels

Full colour photo quality finish labels on either paper or vinyl (learn more):

  • All fonts converted to outline paths (filled shapes)
  • All text at least 3mm from edge
  • All images embedded (not linked)
  • A bleed of at least 3mm
  • An outline of the cutting line for any non standard shapes
  • Minimum resolution 300 dpi

Budget Labels

Simple, stencil-like images with up to 3 spot colours on paper in standard shapes and sizes (learn more).

  • Designs that include both an image and text should be submitted as two files; one with text and one without.
  • Include the names of all fonts used
  • Include the TrueType (or OpenType) font file for any non standard Windows font
  • Minimum font size 5pt
  • All print at least 3mm from edge
  • All images embedded (not linked)
  • Minimum image resolution 300 dpi

Note that if your design or colour requirements fall outside the capabilities of our thermal transfer printer, full colour labels may be recommended as an alternative. In any event, images sometimes need modification to make suitable for printing by thermal transfer, so setup costs for some budget labels may be unavoidable.

Accepted File Types

  • PDF
  • AI
  • EPS
  • PSD, JPG, TIFF, Freehand and several others. Our preferred file type is PDF.


We will convert any RGB images sent to us to CMYK colour, but we recommend that you convert prior to submitting your artwork. You can learn more about converting RGB to CMYK on our FAQ page.


Upon receipt of your artwork, we'll produce a proof of the finished product and request your approval prior to production. You can opt to receive your proof either as a PDF or as a real printed label for an additional cost. Printed proofs are recommended where colour matching is critical. Colour shades differ slightly from printer to printer depending on the way the file is created, printer settings and the printing process. This is especially important if you have not supplied your artwork in CMYK colour as shifts will often occur when RGB (computer colour) is converted to CMYK (printing ink colour), or you have chosen to print Budget labels which use a limited range of colours.

Common Problems

The most common problems we encounter with client artwork are low resolution jpeg and gif files and files submitted without text converted into outline paths. If you have any doubts or questions about the requirements detailed above, give us a call or use our contact form and we'll get it sorted.

Getting started is easy

Get custom printed labels delivered to your door in 3 easy steps. With no set-up costs and a proof available, getting started couldn't be easier.

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Full colour labels

Select this option if your label requires a full colour range, high quality finish on either photo quality paper or vinyl.


Budget labels

Select this option if your label is a simple, stencil-like image on self-adhesive paper with up to 3 printed colours and colour match is not essential.